I build you custom software in a week, so you can get back to the work you actually love.

Automations, tools, and client systems for coaches, consultants, and creatives.

You know you should be doing this. You just haven’t had time.

You’ve played with Claude or ChatGPT. Maybe a vibe coding tool or two. You can see how close you are to a business that stops needing you for every repetitive task still eating your week.

But you’re busy running a company. Your calendar doesn’t have a week in it to go learn a new platform. Every time you sit down to finally build the thing, something urgent wins, and a month later you’re still copy-pasting $20 tasks that should’ve been automated a year ago.

Your clients are watching other programs ship dashboards and intake tools and apps that actually do something for them. A year from now, any program over $1,000 without that stuff is going to feel dated. The people who build this year will have real case studies and retention data while everyone else is still catching up.

There’s an 80% chance your clients are already dragging your worksheets into AI to get implementation help from your own content.

They aren’t trying to screw you. They need help actually doing the thing you taught them, and AI is awake at 2am when you’re not. If you build the tools that help them do it, the value stays inside your business. Nobody can clone that overnight.

What if you just… didn’t do the stuff you hate anymore?

Your week, minus the admin. Time for client calls, creative work, and actually thinking. Everything else runs itself: data entry, copy-paste between apps, approvals, the thing you always forget.

Your clients are logging in to a dashboard that tells them where they are and nudges them when they stall. You see who’s stuck before they ghost. Session prep lands in front of you before every call. Content repurposes itself, leads show up pre-qualified, and your capacity stops living only in your head.

None of this is theoretical. It’s what I build in a week.

Most of it has no monthly fees. Some of it runs locally on your own computer.

The kind of stuff I build in a week.

A sample. Your plan will depend on what your business actually needs.

Your operations

  • Second brain. Transcripts, notes, and ideas in a searchable relational database. Your day-to-day turns into an actual body of work.
  • CRM that lives where you work. Reminders land in the task tool you already use.
  • One notification hub. Payments, calendars, tasks, clients, all in one place. Stop checking six apps.
  • Content repurposing pipelines. Transcripts into newsletters, blogs, and social. Minimal edits on your side.

Your clients

  • Client dashboards. They see what’s next. You see when someone’s stalling.
  • Onboarding and offboarding flows. Replace Honeybook with something that does only what you need.
  • Session prep. Full client context before every call. You never walk in cold.
  • Approval systems. Branded to you. Simple for any client to use.

Your offers

  • Interactive tools from your content. Worksheets and workbooks people actually use.
  • Quizzes and assessments. For onboarding, or for real lead qualification.
  • Your GPTs turned into real software. Yours to run, connected to any LLM you want.
  • Auto-generated client reports. You write the blurbs. The rest is ready to present.

Plus whatever $20 task you’re still doing by hand. If it’s repetitive, I can usually automate it in under an hour.

A couple I shipped recently

NDFounders, a magazine and subscriber platform
NDFounders. A magazine and subscriber platform for a community of neurodivergent founders.
Cohort program intro phase
Cohort. A guided build-it-in-a-weekend nano-SaaS program.
Alex, an AI content strategist
Alex. An AI content strategist for thought leaders.
Cohort program MVP week
Cohort Week 6. Participants ship a working MVP with Claude.

I build with tools I trust. Tell me what your stack looks like, I’ll use it.

Anthropic Google Gemini Stripe Notion Supabase Cloudflare Vercel PostgreSQL Python React Zoom Zapier Airtable GitHub

Also whatever else is already in your stack. If you use it, I’ll build with it.

Built in a week. Yours forever.

Week 1-2

Discovery

A detailed questionnaire about your business, your clients, and whatever tech you already use. I go through it, do my own research, and send you a short video with my pick of what to build first.

Week 3

Approval + Access

You approve the plan. We do a 60-minute call where I walk you through handing over whatever access I need. It goes faster than you’re expecting.

Week 4

Build Week

I build. I fit as much into a week as I can, from 20-minute-a-day time savers up to full client-facing apps. You get daily updates, so nothing’s a surprise.

Week 5 + 90 Days

Handoff + Support

Monitoring on everything. A 90-minute training call. Loom walkthroughs and docs for every tool. 90 days of bug fixes. Plus the messaging and positioning for anything client-facing, because how you sell it matters as much as how I build it.

Cheryl Woodhouse
Cheryl Woodhouse
Founder, Tactile Design Co.

App builders don’t know what sells. People who know what sells can’t build apps. I do both.

I’ve been in marketing, copywriting, and offer design for my whole career. I also write production code, self-host my own infrastructure, and ship real software. Not vibe-coded demos. Actual working apps people pay to use.

I’m also Anthropic Certified, which is rare in this space. It means I actually know how to build with AI tooling past the point where most people give up and just prompt ChatGPT in a loop.

Dev shops see the tools they already know how to build, then try to squeeze your business into one of them. Vibe coding tools get you about 80% there and fall apart the first time a real client uses what you shipped. And if you can ship something in two hours with an AI tool, so can every one of your competitors. That’s why the positioning behind what you build matters as much as the code.

Your nephew who’s good with computers might be able to ship an app. He doesn’t know a damn thing about what sells.

Built by

22+ yearsbuilding businesses, writing copy, and designing offers that sell
$2M in career revenuemethodology-driven, none from a dev shop
100+ shippedwebsites, funnels, landing pages, campaigns, and apps
Anthropic Certifiedone of very few certified AI practitioners in this space

Also: I’m neurodivergent. Which means I don’t build tools that only work if you turn into a different kind of person first.

For service providers who are good at what they do. The rest of the business is the hard part.

You’re a coach, consultant, or course creator. Your business works, but the operations run on manual effort. You’ve been meaning to automate, and your clients would love real tools. You don’t have the time (or the patience) to figure it out yourself.

You’re a service provider. You’re great at the delivery. The business side runs on copy-paste, spreadsheets, and willpower. You want more of your week going to the work you enjoy and less to everything else.

You run a program and you want it to be worth more. Client-facing tools and dashboards would raise your retention and your perceived value in one move. You’ve been meaning to build them for ages. You just haven’t.

Not for you if you’re still figuring out what your business does. You need paying clients and a delivery system that works before I can make it run better.

Book your Build Week.

$7,500. Three payments of $2,500, thirty days apart.

  • Full discovery: business audit, tech stack review, priority build plan
  • A full build week of automations, tools, dashboards, and client systems
  • A 90-minute training call, plus Loom walkthroughs for every tool I ship
  • Monitoring on everything, with 90 days of bug fixes
  • Messaging and positioning for anything client-facing
  • All source code, docs, and credentials. Yours to keep.
Book My Build Week

Or tell me about your business first.

I answer these myself. Usually within a business day.